Plot tours go virtual: when dealer attendance dropped at summer field days, Mycogen Seeds turned to electronic supplemental training to zero in on product positioning

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ross, Ron (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23177
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 28-29
    Subject Term:
    CD-ROM, dealers, field days, interactive media, meetings, sales promotion, seeds, training, training programs, and video

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