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Communication quotient: a scale devised to measure personal influence

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Verma, O.S. (main author)
Format:
Journal article
Publication Date:
1986-12
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audience analysis, audience research, communication research, farmers, interpersonal communication, leadership, opinion leaders, research methods