What's in a frame? The effect of message frames on attitudes toward internationalizing agricultural extension

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lundy, Lisa K. (author)
    Format:
    Research report
    Publication Date:
    2005-05-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22245
    Subject Term:
    appeals (message), attitudes, extension, extension agents, extension programs, extension services, intercultural communication, international communication, international relations, message, and persuasion
    Notes:
    Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 14 pages.

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