Delmar Hatesohl Collection, Companion articles here. The first presents this poem inviting patience and wisdom in addressing the prices the farmer is receiving, as compared with prices of other things people buy. The follow-up letter to the editor suggested that whoever penned it was "preying" on ignorance and appealing to emotionalism.
via online journal., The purpose of this study was to identify and describe the nature of corporate positions on animal welfare available on the websites of five meat producing companies in the U.S. The results of the content analysis illustrated that there were common topics among the dialogs the companies were willing to open related to their animal welfare positions. The companies typically took a general approach to animal welfare topics, commonly focusing on their corporate policy and their commitment to animal welfare. While each company focused on a unique combination of topics, companies commonly avoided mentioning more specific and possibly controversial topics and instead chose to focus on big-picture topics such as a commitment to sound animal welfarepractices. Each company used a particular set of frames to couch individual animal welfare messages for consumers. The most common frame led was that the company is an industry leader in animal welfare. Eighteen thematic terms related to livestock production and handling emerged through the content analysis. Of those, animal handling and humane were clearly the most commonly used terms. Future research should include matching these content analysis results with the existing communication strategies of each company, conducting more content analyses on animal protein companies’ other media outlets, as well as further exploring the presence of frames, topics, and terminology in news coverage in comparison to the online messages of animal protein companies.
Kunelius, Risto (author) and Yagodin, Dmitry (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08850
Notes:
Pages 59-80 in Kunelius, Risto Eide, Elisabeth Tegelberg, Matthew Yagodin, Dmitry (eds.), Media and global climate knowledge: journalism and the IPCC. United States: Palgrave Macmillan, New York City, New York. 309 pages.
Kendall, Patricia (author / Colorado State University), Chipman, H. (author / South Dakota State College, Agricultural Extension Service), Auld, G. (author / Colorado State University), and Slater, M. (author / Colorado State University)
Format:
Journal article
Publication Date:
1996-05
Published:
USA: Society for Nutrition Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09185
USA: Washington, D.C. : United States Department of Agriculture
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02958
Notes:
James F. Evans Collection. Claude W. Gifford Collection., 56 p., Goals of the proceedings were to increase public knowledge about agricultural biotechnology and examine the role of the federal government in regulating the result of such research. Part 7 features "How can biotechnology reach the public?"
Melkote, S.R. (author), Vallath, C. (author), Ahmed, S.A. (author), and Poornananda, D.S. (author)
Format:
Book chapter
Publication Date:
1992
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10186
Notes:
In Melkote, S.R., C. Vallath, S.A. Ahmed, D.S. Poornananda, Communicaton gap in development: case studies of T&V projects in south India. Rawat Publications, Jaipur, India.
