Using simulated test marketing to examine purchase interest in food products that are positioned as GMO-free

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Marianne McGarry (author), Stephens, Angela (author), and Pedrazzi, Nicci (author)
    Format:
    Book chapter
    Publication Date:
    2004
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21744
    Subject Term:
    biotechnology, buyer behavior, buying behavior, consumers, consumption, decision making, food, food safety, and genetic engineering
    Notes:
    Pages 53-59 in Robert E.Evenson and Vittorio Santaniello (eds.), Consumer acceptance of genetically modified foods. CABI Publishing, Oxon, United Kingdom. 235 pages.

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