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Using cross-cultural focus groups as a tool for communication campaign design: an example from Russia's forest project

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Abbott, Eric A. (main author), Ukhanova, Tatyana (author), Liamets, Ludmila (author), Gouverniuk, Kate (author)
Format:
Journal article
Publication Date:
2002
Published:
Russia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audience analysis, audience research, campaign planning, campaigns, communication planning, focus groups, forestry, research methods, Russia, safety