The effects of price and user characteristics on willingness to purchase and perceived quality of extension publications

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Horton, Lynn R. (author)
    Format:
    Abstract
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19044
    Subject Term:
    buyer behavior, extension communication, extension information, print media, and publications
    Notes:
    Doctor of Philosophy dissertation, Texas Women's University, Denton. Page 37 in Jasper S. Lee and Ruby D.Rankin (eds.), Summary of research in extension, 1988-89, Volume 4. College of Agriculture and Home Economics, Mississippi State University, Mississ, Price did not affect the way in which extension clientele perceived quality in extension publications.

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