The attentive-preattentive distinction in agricultural decision making

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murtaugh, Michael (author) and Gladwin, Hugh (author)
    Format:
    Book chapter
    Publication Date:
    1980
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18739
    Subject Term:
    case studies, communication barriers, decision making, farmers, information processing, innovations, Mexico, risk assessment, and risk management
    Notes:
    Pages 115-136 in Peggy F. Barlett (ed.), Agricultural decision making: anthropological contributions to rural development. Academic Press, New York, NY. 378 pages.l, Includes case studies from the Plan Puebla, Mexico, involving farmers' interactions with agronomists about crop management and crop insurance.

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