Strategic extension campaign: a participatory-oriented method of agricultural extension

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adhikarya, R. (author)
    Format:
    Book
    Publication Date:
    1994
    Published:
    International: Food and Agriculture Organization (FAO) of the United Nations, Rome, Italy.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18370
    Subject Term:
    Bangladesh, campaign planning, campaigns, corn, development communication, extension communication, farmers, linkages, Malaysia, participation, pest management, small farm programs, Thailand, Zambia, and weeds
    Notes:
    Burton Swanson Collection, 214 pages, Describes and summarizes FAO's experiences in developing and applying an extension method that is strategically planned, needs-based, participatory and problem-solving oriented. Encourages systematic, interactive and holistic processes for extension planning, field implementation and management. Case studies involve rodent control campaigns (Bangladesh, Malaysia and Thailand), integrated weed management (Malaysia) and maize production by small farmers (Zambia).

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