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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
McCallum, David B. (author) and Anderson, Laurel (author)
Format:
Book chapter
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18301
Subject Term:
audience research , campaign planning , campaigns , chemicals , communication research , environmental communication , environmental quality , focus groups , pesticides , pollution , research methods , water , water pollution , and water quality
Notes:
Pages 237-262 in Roger E. Kasperson and Pieter Jan M. Stallen (eds.), Communicating risks to the public: international perspectives. Kluwer Academic Publishers, Dordrecht, The Netherlands. 481 pages.
