Consumer perceptions of trust, risk and credibility of plant biotechnology advertising

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author / University of Florida) and Sinclair, Janas (author)
    Format:
    Paper
    Publication Date:
    2003-06-13
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C17960
    Subject Term:
    advertising, biotechnology, campaign planning, campaigns, consumers, credibility (sources), ethical issues, food safety, perceptions, risk communication, and genetic engineering
    Notes:
    20 p., Paper presented to the Research Special Interest Group, Agricultural Communicators in Education conference, Kansas City, Missouri, June 2003

    Tools