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Consumer perceptions of trust, risk and credibility of plant biotechnology advertising

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Irani, Tracy (main author / University of Florida), Sinclair, Janas (author)
Format:
Paper
Publication Date:
2003-06-13
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125
Subject Term:
advertising, biotechnology, campaign planning, campaigns, consumers, credibility (sources), ethical issues, food safety, perceptions, risk communication, genetic engineering
Notes:
20 p., Paper presented to the Research Special Interest Group, Agricultural Communicators in Education conference, Kansas City, Missouri, June 2003