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People, editors, sociologists and pigs

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Carpenter, W.L. (main author)
Format:
Journal article
Publication Date:
1962-10
Published:
USA: American Association of Agricultural College Editors
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audience analysis, audience research, communication barriers, communication research, communicators, editors, information specialists, research needs, roles
Notes:
Suggests that relatively little agricultural communications research is carried out because administrators direct most available funds to other areas of agricultural research (e.g., pigs).