- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kueckelhan, Freeman (author)
- Format:
- Journal article
- Publication Date:
- 1904-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15293
- Journal Title:
- Agricultural Advertising
- Journal Title Details:
- 11(4) : 43-44
- Subject Term:
- advertising, communicator effectiveness, communicators, ethical issues, farm journals, sales methods, and selling
- Notes:
- Column describing the activities of a hypothetical unethical media salesman, S. D. Hornswoggle (S. for Simple and D. for Downright).
