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Trust is key to positive brand experience

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Button, Tom (main author)
Format:
Article
Publication Date:
2002-04
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agribusiness, attitudes, beef, biotechnology, consumer attitudes, credibility, food industries, food safety, image, meat, public attitude, risk communication, genetic engineering