Branding the black: American Angus Association raises the bar of beef breed advertising

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coakley, Debbie (author)
    Format:
    Article
    Publication Date:
    2002-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14407
    Journal Title:
    Agri Marketing
    Journal Title Details:
    40(3) : 30-31
    Subject Term:
    advertising, beef, breeding, livestock, and promotion

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