Using cross-cultural focus groups as a tool for communication campaign design: an example from Russia's Forest Project

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Abbott, Eric A. (author), Ukhanova, Tatyana (author), Liamets, Ludmila (author), and Gouverniuk, Kate (author)
    Format:
    Conference paper
    Publication Date:
    2002-08-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13994
    Subject Term:
    audience analysis, audience research, campaign planning, communication planning, environmental communication, focus groups, forestry, public information, research methods, and Russia
    Notes:
    16 p., Paper presented at the Agricultural Communicators in Education (ACE) Conference, Savannah, Georgia, USA. August 17-21,.2002

    Tools