- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, Donald W. (author) and Cates, Sheryl C. (author)
- Format:
- study summary
- Publication Date:
- 1999-08-31
- URL:
- http://www.fsis.usda.gov/OA/research/tslogans.pdf
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13626
- Subject Term:
- appeals (message), audience analysis, campaign planning, focus groups, food safety, meat, message content, pretests, risk communication, and writing skills
- Notes:
- 24 p., Presented to US Department of Agriculture Food Safety and Inspection Service
