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Selling it! Florida citrus industry boosts consumption with extensive, health-focused advertising & promotion
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Campbell, Dan (author)
Format:
Journal article
Publication Date:
2001-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 118 Document Number: C13426
Journal Title:
Rural Cooperatives
Journal Title Details:
<68(5): 27-29>
Subject Term:
advertising
,
campaign
,
campaign planning
,
commodity promotion
,
fruit
, and
promotion
Notes:
3 p.
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