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Interpersonal communication and the diffusion of innovations

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
van den Ban, A.W. (main author)
Format:
Book chapter
Publication Date:
1981
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption, diffusion, extension communication, extension methods, extension programs, innovations, interpersonal communication, opinion leaders, rural communities
Notes:
Pages 293-307 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.