Interpersonal communication and the diffusion of innovations

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

van den Ban, A.W. (main author)

Format:

Book chapter

Publication Date:

1981

Published:

International

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Subject Term:

adoption, diffusion, extension communication, extension methods, extension programs, innovations, interpersonal communication, opinion leaders, rural communities

Notes:

Pages 293-307 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.