Interpersonal communication and the diffusion of innovations

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    van den Ban, A.W. (author)
    Format:
    Book chapter
    Publication Date:
    1981
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12696
    Subject Term:
    adoption, diffusion, extension communication, extension methods, extension programs, innovations, interpersonal communication, opinion leaders, and rural communities
    Notes:
    Pages 293-307 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.

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