- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sorenson, Douglas (author)
- Format:
- Book
- Publication Date:
- 1967
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10804
- Journal Title Details:
- 226 pages
- Subject Term:
- adoption process, advertising, advertising agencies, advertising research, buying behavior, decision making, farmers, women, and writing skills
- Notes:
- Department of Agricultural Journalism, University of Wisconsin, Madison, WI, 1967
