Seasonality in the consumer response to milk advertising with implications for milk promotion policy

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, Olan D. (author) and Kinnucan, Henry (author)
    Format:
    Journal article
    Publication Date:
    1986-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10427
    Journal Title:
    American Agricultural Economics Association
    Journal Title Details:
    <68:562-571>
    Subject Term:
    advertising, buying behavior, commodity promotion, dairy, and promotion

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