- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dhar, S.K. (author / University of Chicago) and Hoch, S.J. (author / University of Pennsylvania)
- Format:
- Research paper
- Publication Date:
- 1998
- Published:
- USA: University of Chicago Graduate School of Business
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09261
- Subject Term:
- buyer behavior, marketing, promotion, and retail promotion
- Notes:
- The Selected Paper Series. Number 78. 28 p.
