- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thatch, D.W. (author), Nayga, Jr., R.M. (author), Fabian, M.S. (author), and Wanzala, M.N. (author)
- Format:
- Journal article
- Publication Date:
- 1995-02
- URL:
- http://agecon.lib.umn.edu/cgi-bin/pdf_view.pl?paperid=3217&ftype=.pdf
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09239
- Journal Title:
- Journal of Food Distribution Research
- Journal Title Details:
- 26(1) : 38-52
- Subject Term:
- advertising, direct marketing, fruit, horticulture, vegetables, and organic
