The targeted marketing grid: a tool for effective planning

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Knecht, T.W. (author), Weiner, L.H. (author), and Department of Agricultural Communications, North Carolina State University; Department of Agricultural Communications, North Carolina State University
    Format:
    Conference paper
    Publication Date:
    1997
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: C08795
    Subject Term:
    audience analysis, audience research, campaign planning, communication planning, marketing, marketing techniques, and planning
    Notes:
    Agricultural Communicators in Education 1997 Conference, Cleveland, Ohio, July 12-16, 1997

    Tools