Marketing food commodities as if they were brand names

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ondovcsik, Maryann (author)
    Format:
    Journal article
    Publication Date:
    1983-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08325
    Journal Title:
    Magazine Age
    Journal Title Details:
    4 (7) : 58-67
    Subject Term:
    commodity promotion, food industries, marketing, and public relations
    Notes:
    Evans, AgComm teaching

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