- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallo, Anthony E. (author) and Hamm, Larry G. (author)
- Format:
- Journal article
- Publication Date:
- 1982
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08275
- Journal Title:
- National Food Review
- Journal Title Details:
- 19 (Summer 1982) : 12-16
- Subject Term:
- buying behavior, consumers, cost recovery, coupon promotion, food, marketing techniques, and retail promotion
- Notes:
- Evans, AgComm teaching
