Surveying customers is vital to direct marketing

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA: The Brady Company, Menomonee Falls, WI
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08229
    Journal Title:
    Rural Enterprise
    Journal Title Details:
    1 (4) : 11-15
    Subject Term:
    audience analysis, consumers, direct marketing, surveys, and target audience
    Notes:
    Ray Woodis, AgComm teaching

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