Consumer reaction to the irradiation concept: a summary report

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wiese Research Associates, Inc. (author)
    Format:
    Report
    Publication Date:
    1984-03
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07081
    Subject Term:
    consumer information, consumers, food irradiation, food safety, perception, and public attitude
    Notes:
    James F. Evans Collection; Table of Contents and Introduction, [s.l.] : Wise Research Associates, Inc., 1984. Prepared for U.S. Department of Energy and national Pork Producers Council. 60 p., The findings of a feasibility study on food irradiation are summarized in this report. The purpose of the study was to assess consumer concerns about current food preservation methods, determine consumer awareness and their initial reaction to food irradiation, and discover the change in consumer attitudes after information was provided to them on food irradiation and its potential benefits.

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