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Mass media of communication and cultural imperialism

Agricultural Communications Documentation Center (ACDC)
Ali, S. Shaukat (main author / Chairman, Department of Journalism and Mass Communication, Gomal University, D.I. Khan, Pakistan)
Journal article
Publication Date:
Malaysia: Petaling Jaya, Malaysia : AIDCOM
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90
Subject Term:
attitudes, communication behavior, conflict, developing nations, development, image, international communication, mass media, poor, USA
James F. Evans Collection, This study deals with the hypothesis that communication media of the West are comparatively more influential in exporting cultural imperialism to the socio-cultural disadvantage of developing countries. The purpose of this study is to determine the role of the powerful media of the West, particularly of the USA vis-a-vis other dominant factors which are considered effective tools of cultural exportation from the haves to the have-nots. (original)