- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Potratz, K. (author / Bader Rutter & Associates Inc, Brookfield, Wisconsin) and Bader Rutter & Associates Inc, Brookfield, Wisconsin
- Format:
- Journal article
- Publication Date:
- 1983
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00846
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 21(3) : 60, 62
- Subject Term:
- advertising research, appeals (message), chemicals, evaluation, herbicides, message, research methods, and slogans
- Notes:
- AgComm Teaching
