Campaign media research results

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zarkin, D.A. (author)
    Format:
    Journal article
    Publication Date:
    1978
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00334
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    61 (1) : 22-24
    Subject Term:
    advertising research, campaign planning, media effectiveness, and promotion
    Notes:
    Phase 1

    Tools