- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lynch, R. (author)
- Format:
- Journal article
- Publication Date:
- 1980
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00226
- Journal Title:
- Madison Avenue
- Journal Title Details:
- 22:82-88
- Subject Term:
- audience research, listenership, media research, media use, readership, research methods, survey methods, television research, and television viewing
- Notes:
- James F. Evans Collection
