Measurement tools for examining advertising and promotion effectiveness

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hoofnagle, William S. (author / Market Development Branch, Economic Research Service, USDA) and Market Development Branch, Economic Research Service, USDA
    Format:
    Speech
    Publication Date:
    1964
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05465
    Subject Term:
    advertising research, economic research, evaluation, promotion, and research needs
    Notes:
    Evans, AgComm, Mimeographed, 1964. 13 p. Presented at the National Peach Council, Fresno, CA, February 12, 1964.

    Tools