Designing research to develop quantitative measures of sales response to promotional campaigns

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Peter L. (author / Agricultural Economist, Marketing Economics Division, Economic Research Service, USDA) and Agricultural Economist, Marketing Economics Division, Economic Research Service, USDA
    Format:
    Conference paper
    Publication Date:
    1970
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05460
    Subject Term:
    economic research, marketing research, promotion, research needs, and selling
    Notes:
    Evans, AgComm teaching, Mimeographed, 1970. 15 p. Presented at the 17th International Meeting of the Institute of Management Science, Imperial College, London, UK, July 2, 1970.

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