What you can do about agriculture's public relations

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neu, Frank R. (author / Director, American Dairy Association, Chicago) and Director, American Dairy Association, Chicago
    Format:
    Speech
    Publication Date:
    1966
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 33 Document Number: B03547
    Subject Term:
    appeals (message), attitudes, audience analysis, consumers, coverage, dairy, farmer attitudes, farmers, information issues, mass media, media effectiveness, news media, public attitudes, public relations, reporting, rural-urban communication, communication issues, mindset, farmer image, defensiveness, and Farm-City Week
    Notes:
    Mimeographed, 1966. 12 p. Comments by the author at the Farm Press, Radio, and TV Conference; 1966 February 25; University of Missouri, Columbia, MO, A classic, research-based analysis of public perceptions of, and relationships with, agriculture.

    Tools