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What you can do about agriculture's public relations

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Neu, Frank R. (main author / Director, American Dairy Association, Chicago), Director, American Dairy Association, Chicago
Format:
Speech
Publication Date:
1966
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
appeals (message), attitudes, audience analysis, consumers, coverage, dairy, farmer attitudes, farmers, information issues, mass media, media effectiveness, news media, public attitudes, public relations, reporting, rural-urban communication, communication issues, mindset, farmer image, defensiveness, Farm-City Week
Notes:
Mimeographed, 1966. 12 p. Comments by the author at the Farm Press, Radio, and TV Conference; 1966 February 25; University of Missouri, Columbia, MO, A classic, research-based analysis of public perceptions of, and relationships with, agriculture.