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    Start Over Format Journal article Subject Term advertising Language English / French

    1. The impact of brand and attention on consumers’ willingness to pay: evidence from an eye tracking experiment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lewis, Karen E. (author), Grebitus, Carola (author), and Nayga Jr., Rodolfo M. (author)
    Format:
    Journal article
    Language:
    English / French
    Publication Date:
    2016-10-04
    Published:
    International: John Wiley & Sons Ltd.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08315
    Journal Title:
    Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
    Journal Title Details:
    64 (4): 753-777

    2. "It's not easy being green": the greenwashing of environmental discourse in advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Budinsky, Jennifer (author) and Bryant, Susan (author)
    Format:
    Journal article
    Language:
    English / French
    Publication Date:
    2013
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07383
    Journal Title:
    Bryant, Susan
    Journal Title Details:
    38(2) : 207-226