USA: National Project in Agricultural Communications, East Lansing, Michigan.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07221
Notes:
Contributed by Hal Taylor, former Associate Director, Office of Communication, U.S. Department of Agriculture, and early staff member in the National Project in Agricultural Communications (NPAC)., Part of the Visual Communication Training Program of NPAC. 34 pages., A guide to philosophies, principles and procedures for instructors, training directors and others.
14 pages., via online journal., In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to agricultural communication as well. This increase in attitude and cognition encourages agricultural communicators to pursue the use of more interactive elements in their messaging.
Jarnagin, R.A. (author / University of Illinois, College of Agriculture) and University of Illinois, College of Agriculture
Format:
Report
Publication Date:
1962
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02440
Notes:
#914, Harold Swanson Collection, Urbana, IL : University of Illinois, College of Agriculture, Extension Editorial Office, 1962. 6 p. (Agricultural Communications Research Report 11)
8 pages., More than 800 Australian adults responded to an electronic questionnaire distributed via email and social media. Respondents "were challenged to accurately perceive silhouettes corresponding to an obese body mass index (BMI) in themselves and others. Misperception of weight status was more likely to exist among those with a BMI less than 18.5 - or 30 or more ("overweight" and "obese"). "Silhouettes may act as an effective visual cue in initiating weight related discussions."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02269
Notes:
Pages 213-221 in Keya Acharya and Frederick Noronha (eds.), The green pen: environmental journalism in India and South Asia. Sage Publications India, New Delhi. 303 pages., Documentary film maker describes a trip down the Yamuna River.
