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    Start Over Subject Term viral Subject Term television

    1. Creative strategies in viral advertising: an application of Taylor's six-segment message strategy wheel

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Golan, Guy J. (author) and Zaidner, Lior (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36506
    Journal Title:
    Journal of Computer-Mediated Communication
    Journal Title Details:
    13(4) : 959-972

    2. FTC releases follow-up study detailing promotional activities, expenditures and nutritional profiles of food marketed to children and adolescents

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2012-12-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02765
    Notes:
    Online from Federal Trade Commission, Washington, D.C. 4 pages., Commends industry for progress, urges broader participation and continued improvement.

    4. Mooove over reality tv: Peel gives PBS (Public Broadcasting Service) a cow's eye view

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Novotny, Sarah (author)
    Format:
    Commentary
    Publication Date:
    2006-04-27
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30432
    Journal Title:
    Adotas
    Notes:
    2 pages., Features promotion for a reality tv show, Texas Ranch House, using images from the perspective of what cows see.