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    2. Improving selling efficiency as energy costs soar

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, W. David (author / Purdue University, Department of Agriculture Economics) and Purdue University, Department of Agriculture Economics
    Format:
    Journal article
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00955
    Journal Title:
    Agri Marketing
    Journal Title Details:
    18(5): 110-117
    Notes:
    AgComm Teaching

    3. Incentive advertising in food marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gallo, Anthony E. (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10579
    Journal Title:
    National Food Review
    Journal Title Details:
    07(1) : 22-23
    Notes:
    2 pages., via database., Incentive advertising, the offering of merchandise to encourage the purchase, sale, or dealing in a particular product, is an important part of the food industry's advertising effort. Approximately I out of every 4 food promotion dollars is spent on some form of an incentive offer. Coupons, which, by contrast reward the purchaser with a discount, and media advertisements which are both informative and image creating, account for the remaining portion of the food advertising bill.