Turner, L.W. (author), Duncan, G.A. (author), Overhults, D.G. (author), Duross, D. (author), Catchen, R. (author), Thompson, R. (author), and Feidt, William B. (author)
Format:
Paper
Publication Date:
1998
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24678
Notes:
Pages 545-553 in Fedro S. Zazueta and Jiannong Xin (eds.), Computers in agriculture: proceedings of the 7th international conference on computers in agriculture, Orlando, Florida, October 26-30, 1998. St. Joseph, Michigan: American Society of Agricultural Engineers. 999 pages.
15 pages., via online journal., Author's review of emerging organizational stigma literature centers on what he describes as core-stigmatized organizations. They reflect "an evaluation held and often expressed by some social audience(s) that an organization or set of organizations is discounted, discredited, and/or tainted in some way owing to some core attribute or attributes." Tobacco companies are among examples mentioned.
Describes efforts of the firm to "better align itself with the environmental, social and financial expectations of its many stakeholders." Operating companies of Altria include Kraft Foods, Philip Morris USA and Philip Morris International.
