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2. FarmHer: Syngenta celebrates women in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Syngenta (author) and G&S Business Communications (author)
- Format:
- Online document
- Publication Date:
- 2017
- Published:
- United States: Public Relations Society of America
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
- Notes:
- 4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
3. Reaching and teaching : a study in audience targeting
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ritter, Ellen M. (author), Welch, Diane T. (author), and Ritter: Communications Specialist, Texas Agricultural Extension Service, Texas A & M University; Welch: Family Life Specialist, Texas Agricultural Extension Service, Texas A & M University
- Format:
- Journal article
- Publication Date:
- 1988
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03359
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 26 (Fall 1988) : 5-7
- Notes:
- James F. Evans Collection