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A first in the ag field : ICI buys "exclusive" advertising

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54
Subject Term:
advertising agencies, agribusiness, campaigns, editing, ethical issues, farm journals, insecticides, marketing, target audience, trends in farm publishing
Notes:
AgComm Teaching