Manyweathers, Jennifer (author), Hernández-Jover, Marta (author), Hayes, Lynne (author), Loechel, Barton (author), Kelly, Jennifer (author), Felton, Simone (author), El Hassan, Marwan (author), Woodgate, Rob (author), and Maru, Yiheyis (author)
Format:
Journal Article
Publication Date:
2020-06-18
Published:
Italy: Scuola Internazionale Superiore di Studi Avanzati
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12741
8pgs, A transdisciplinary pilot study with Australia's livestock industries is bringing multiple stakeholders together as equal partners, to examine the complex problems around animal disease management. These problems include disease surveillance and on-farm biosecurity practices. The pilot groups are established in industries susceptible to foot and mouth disease, namely dairy and beef cattle, pork, sheep and goats. The Agricultural Innovation Systems framework is being evaluated to determine its effectiveness as a tool to improve partnerships between stakeholders. These stakeholders include livestock producers (farmers), private and government veterinarians, local council representatives, and industry personal including from saleyards and abattoirs. Stimulation of innovative solutions to issues arising from conflicting priorities and limited resources around animal disease management are also expected. Using a participatory communication approach, the impact of the pilot on trust and relationships is being evaluated. The sustainability of the Agricultural Innovation Systems approach to address complex issues around animal health management is also being assessed. The aim of the study is to strengthen Australia's preparedness for an emergency animal disease outbreak, such as Foot and Mouth Disease.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10563
Notes:
2 pages., From Bayer AG - online via AgriMarketing Weekly., Leverkusen, Germany - Bayer is raising the bar in transparency, sustainability and engagement, reflecting its heightened responsibility and potential as a new leader in agriculture. "We're making good progress on integrating the acquired agriculture business, and are now starting to implement a series of measures to drive transparency and sustainability across our business," Werner Baumann, Chairman of the Board of Management of Bayer AG, said on Friday.
Croney, C.C. (author), Apley, M. (author), Capper, J.L. (author), Mench, J.A. (author), Priest, S. (author), and Department of Animal Sciences, Purdue University, West Lafayette, IN 47907
Department of Clinical Sciences, College of Veterinary Medicine, Kansas State University, Manhattan 66506
Department of Animal Sciences, Washington State University, Pullman 99164
Department of Animal Science, University of California, Davis 95616
Department of Communication, George Mason University, Fairfax, VA 22030
Format:
Journal article
Publication Date:
2015-01-20
Published:
USA: American Society of Animal Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08306
18 pages, via online journal article, Blue Bell Creameries faced an unprecedented situation when it pulled all of its products during a Listeria outbreak in 2015. Despite a very public crisis that resulted in three deaths, Blue Bell survived the disaster and maintained a large and loyal customer base. A content analysis of the Blue Bell Ice Cream Facebook page was conducted to evaluate Blue Bell’s public communications, and its followers’ public reactions to the Facebook communication during the crisis. Results indicated that Blue Bell primarily posted messages that included recall and restocking information, thankfulness to stakeholders, and details about improvements to food safety during the crisis. These messages created a sense of transparency, which can increase customers’ trust and brand loyalty. Their consumers largely responded with comments containing overwhelming loyalty themes as well as questions and messages of thanks. Recommendations for agri-food companies include operating transparently before, during, and after a crisis. Organizations should follow Blue Bell’s example and avoid publishing messages that include attacks, denial, scapegoating, or excuses during a crisis.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11768
Notes:
Report from Agri-Pulse received online via AgriMarketing Weekly. 6 pages., Report of a letter to Capitol Hill and the White House from a new American Connection Project Broadband Coalition calling for a "robust federal investment in broadband internet connectivity." Letter (attached) signed by 40 ag, tech, and healthcare groups.
