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12. Facilitating conditions for farmer learning behaviour in the student-to-farmer university outreach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kalule, Stephen W. (author), Sseguya, Haroon (author), Ongeng, Duncan (author), Karubanga, Gabriel (author), and Makerere University Gulu University
- Format:
- Online journal article
- Publication Date:
- 2019-04-12
- Published:
- Uganda: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10981
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(3)
- Notes:
- 16 pages, via online journal, Purpose: This study elucidates on how faculty supervision support to students during farm placements and other facilitating conditions influence farmer learning in the student-centred university outreach. Methodology/Design/Approach: Cross-sectional data were collected from a sample of 283 farmers who had previously hosted students of Gulu University in the student-to-farmer university outreach. Structural equation modelling was used to analyse how faculty supervision support to students in combination with other facilitating conditions affect the formation of intentions for learning and actual farmer learning behaviour. Findings: Faculty supervision support in the student-to-farmer outreach was found to significantly influence formation of intentions for learning (β = 0.380; t = 5.263; P < .01) and actual farmer learning behaviour (β = 0.182; t = 2.081; P < .05). Practical implications: Faculty supervision support to students is critical to fostering lasting learning relationships in university outreach. Thus, it needs to be a part of the transformation agenda of the higher education sector for improved community linkages and innovation. Theoretical implications: Empirical data obtained from the context of student-centred university outreach is used to extend the model of facilitating conditions. Originality/Value: The study addresses how faculty supervision support together with farmers’ perception of student attitudes and the value of the learning content influence farmers’ learning behaviour during university outreach.
13. Factors influencing consumers' attitudes toward organic agricultural products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ranjbarshamsi, Hamide (author), Najafabadi, Maryam Omidi (author), and Hosseini, S.J.F. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- Iran
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08720
- Journal Title:
- Journal of Agricultural and Food Information
- Journal Title Details:
- 17(2-3) : 110-119
14. Farmer perceptions of tunnels for berry production: management and marketing implications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Conner, David S. (author) and Demchak, Kathleen (author)
- Format:
- Journal article
- Publication Date:
- 2018-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10323
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(6) : 706-710
- Notes:
- 6 pages., Via online journal., Strawberry (Fragaria ×ananassa) and caneberries (Rubus sp.) are popular crops that can bring revenue to farms and may improve farm profitability. High and low tunnels can bring a number of benefits to growers, including season extension and improved berry yield and quality, as well as management challenges. Few studies in the literature report directly on grower experiences using tunnels. We report the results of interviews of 10 independent growers who use tunnels to produce strawberries and caneberries. The results echo previous studies finding improved yield and quality, and highlight benefits and challenges around pest, weed, and nutrient management. One novel finding is the role of season extension in creating marketing opportunities. Interviewed growers caution of a learning curve and the need to start on a small scale and grow gradually. Future focus for research should include improved ventilation and mechanization.
15. Identifying levels of engagement in the local food systems by generation in the state of Georgia, U.S.A
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tidwell, Abraham (author), Lamm, Alexa J. (author), and Association for Communication Excellence (ACE) University of Georgia
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11310
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 12 pages., via online journal, Local food systems are an emerging way for communities to build vibrant economies, improve health outcomes, and limit their environmental impact. Studies have shown local food engagement differs significantly between generations; however, what remains unclear is how generations’ perceptions and engagement compare to each other so the agricultural community can most effectively communicate about local food systems. Leveraging audience segmentation theory from social marketing, this study sought to address how the five living generations in the United States – Generation Z, Millennials, Generation X, Baby Boomers, and The Silent Generation – perceived and engaged with local food systems. To address this question, a non-probability opt-in sampling of 863 adults in the state of Georgia was used. Each participant was asked four questions pertaining to different aspects of local food systems – the purchase of local foods from grocery stores, use of local food markets, participation in local food events, and level of engagement with local food related media. Millennials and Generation X’ers expressed significantly higher levels of engagement with local food systems when compared to Baby Boomers and The Silent Generation, this was not observed between Generation Z and any other group. While Millennials and X’ers engaged at higher levels, significant opportunities remain for engagement through generation-specific media to turn the universal tepid interest in local food systems into action. Future research should seek to identify the relationship between generational media preferences and how effective they are at transforming interest in local food systems into action.
16. Integrating personal involvement, goal orientation, and characteristics of innovations to inform fertilizer best practice video communications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Warner, Laura A. (author), Rumble, Joy N. (author), and Rogers-Randolph, Tiffany (author)
- Format:
- Online journal article
- Publication Date:
- 2019-11-03
- Published:
- United States: American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11059
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 60(3) : 47-61
- Notes:
- 14 pages, via online journal, Water quality is a complex issue and residential fertilizer can be one of the many contributors to poor water quality. Working with residential audiences to help them understand and reduce their impacts on water quality is an important task among many agricultural education and Extension professionals. In order to effectively work with residential audiences, we must first understand what influences their intent to engage in fertilizer best management practices. In this research, we paired the Diffusion of Innovations and Elaboration Likelihood Model to examine the influence of perceptions of an innovation’s characteristics, personal involvement with water, and communication on intent to engage in fertilizer best management practices. The communication was presented to experimental groups as a 35-second video about fertilizer best management practices. Data were collected via a survey instrument and were analyzed using inferential procedures. Four of the five characteristics of innovations significantly influenced intent to engage in fertilizer best management practices among the control group. However, all five characteristics were significant among the entire sample but the influence was less compared to the control group. Involvement increased intent while the video treatments had little effect. The results of the research support existing findings, but also offer areas of new discovery as well as insights for practice and additional study. Future research should examine the repetition of communication as well as different dimensions of involvement.
17. Kimmel on Climate: Disentangling the Emotional Ingredients of a Satirical Monologue
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Skurka, Chris (author), Niederdeppe, Jeff (author), Nabi, Robin (author), and Cornell University University of California Santa Barbara
- Format:
- Online journal article
- Publication Date:
- 2019-08-01
- Published:
- United States: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11066
- Journal Title:
- Science Communication
- Journal Title Details:
- 41(4) : 394-421
- Notes:
- 27 pages, via online journal, This study explored whether satire (an emotional blend of humor/indignation) can minimize the emotional tradeoffs researchers have documented for humorous appeals about climate change. Using a sample of U.S. young adults, we conducted a 2 (humor: present/absent) × 2 (indignation: present/absent) + 1 (control) experiment in which we manipulated a climate change segment from Jimmy Kimmel Live! Our evidence suggests that it is possible for a late-night host to affect young adults’ climate change risk perception and behavioral intentions under certain conditions. Moderation analyses indicated that avoiding humor helped close the partisan gap in risk perception between Republicans and Democrats.
18. Marketing local foods by food cooperatives
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Katchova, Ani L. (author) and Woods, Timothy A. (author)
- Format:
- Paper
- Publication Date:
- 2012-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00965
- Notes:
- Paper presented at the International Association of Agricultural Economists triennial conference, Foz do Iguacu, Brazil, August 18-24, 2012. 19 pages.
19. Midwest Dairy promotes "moon milk" on U-M campus
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Article
- Publication Date:
- 2018-10-30
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12013
- Journal Title:
- The Farmer
- Notes:
- Online from Farm Progress website. 6 pages., Describes a special event on the University of Minnesota campus involving free "moon milk" for students. "The warm, frothy milk-based beverage was described by Health magazine as 'a trendy new insomnia fighter...popping up all over social media, often in colorful hues'."
20. Motivators of pro-environmental behavior: examining the underlying processes in the influence of presumed media influence model
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Liao, Youqing (author), Ho, Shirley S. (author), and Yang, Xiaodong (author)
- Format:
- Journal article
- Publication Date:
- 2016-02
- Published:
- Singapore
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07159
- Journal Title:
- Science Communication
- Journal Title Details:
- 38(1) : 51-73