Dahl, Delbert T. (author / Office of Agricultural Communications and Education, University of Illinois, Urbana, IL)
Format:
Conference paper
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08292
Notes:
Evans, AgComm teaching, In; Proceedings of the 1980 Illinois Strawberry School, March 4, 1980, Mt. Vernon, IL. Urbana, IL : University of Illinois (Cooperative Extension Service Horticulture Series 21) p. 22-27
Clark, Andrea (author), Harvey, Mark. L. (author), Kane, Deborah (author), and Social Sciences National Technology Development Team, Natural Resources Conservation Service, U.S. Department of Agriculture, Washington, D.C.
Format:
Report
Publication Date:
2004-12-28
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27276
19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.