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    1. "Grandma surveys" seldom meet the test of being competent studies of what people think

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    2. Analysis of rural and urban consumer behavior toward new food products using a food-related lifestyle instrument

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    3. Measuring U.S. consumer preferences for genetically modified foods using choice modeling experiments: the role of price, product benefits and technology

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    4. Modelling functional food choice and health care impacts: a literature review

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    5. Organic food: what we know (and do not know) about consumers

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    6. Potential methods and approaches to assess social impacts associated with food safety issues

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    8. Rural-urban marketing linkages: an infrastructure identification and survey guide

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    9. South Korean public preferences for genetically modified foods: a random parameter model

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    10. The cow that stole Christmas? Exploring the role of media coverage in recent BSE outbreaks

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