16 pages., via online journal., The goal of this study was to evaluate a radio program as a source of agricultural information and examine the relationship between specific socioeconomic characteristics and listenership. The findings revealed that half of the farmers listen to the radio program, while older farmers are more likely to be listeners. Moreover, there are no significant differences between listeners and nonlisteners with respect to education level. More focus should be given to mountainous and less favored areas where more traditional information sources prevail. It is strongly recommended that the broadcast be sustained and improved based on farmers' suggestions and be regularly assessed.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Adkison, Janet (author), Littlefield, Susan (author), Winnekins, Brian (author), Cunningham, Gale (author), Heemstra, Jody (author), and St. James, Tony (author)
Format:
Journal article
Publication Date:
2014-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02687
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36786
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, 15 pages., Presentation by APA encouraging radio stations to advertise their programs in farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24849
Notes:
Bulletin No. 32, page 2., Reports having heard to date of only three farm papers giving such service: Farm and Home, Northwest Farmstead and Cappers Farm Papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24859
Notes:
Bulletin No. 10, page 2., Reports results of survey among 73 county farm bureaus. Findings suggest that 7-10 percent of the rural population of the state have installed receiving sets.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24854
Notes:
Special Bulletin No. 38, 3 pages., Reports from 19 farm paper publishers who replied to a questionnaire about the extent to which they are carrying radio advertising and conducting a radio page or column. Eighteen were carrying radio advertising.
