Kawleski, M. (author / CommSciences,Inc. Cottage Grove, WI. USA)
Format:
Conference paper
Publication Date:
1998-06-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C10001
Notes:
In: "Mastering the art of communication is learning how to show yourself in full color." Presented at Cooperative Communicators Association Institute, Santa Fe, New Mexico.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09898
Notes:
NCR-90 Collection, From Document D09897, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1995". Page 6.
Williams, E.C. (author / Department of Agricultural Education and Studies, Iowa State University, Ames)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07950
Notes:
abstracted form M.S. thesis, 1992; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 131
Piscopo, Suzanne (author), Travers, Kim D. (author), and Piscopo: MAHE, Amsterdam, The Netherlands; Travers: Department of Human Ecology, Mount Saint Vincent University, Halifax, Canada
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07894
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., As relatively little is known about the impact on viewers of TV health education programs, the purpose of this study was to utilize health communication theory to evaluate the short term impact of 'The Rhythm of Health' T.V. series on nutrition and health knowledge, attitudes and behaviors fo viewers. A quasi-experimental, single-blind, pre and post-intervention evaluation was conducted during mid-1993 amongst 37 adult volunteers from different occupational fields. The research hypotheses were that there would be significant positive differences between mean score increases in 1) correct factual responses, 2) preferred attitudes, and 3) recommended behaviors, of subjects exposed to the TV series (experimental group) versus those who were not exposed (control group). Both groups completed two quasi-identical, self-administered, validated questionnaires approximately one week before and one week after the intervention (experimental group only) had taken place. Results revealed mean score increases for the exposed group which were generally greater than those of the similar unexposed group for knowledge, attitudes, intended and current behaviors in that order. These findings were, therefore, highly positive and supportive of the K-A-B Learning Hierarchy. Potential links were also suggested between improvement in attitudes and knowledge, and individuals who were less-educated, were light T.V. viewers, and used or preferred television as a source of health information. The findings have implications for planning nutrition and health education via mass media channels.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09935
Notes:
NCR-90 Collection, From Document D09933, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1993". Pages 4-5.
Chern, Wen S. (author), Hushak, Leroy J. (author), Tweeten, Luther (author), and Department of Agricultural Economics and Rural Sociology, The Ohio State University, Columbus, OH
Format:
Book chapter
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06500
Notes:
James F. Evans Collection; See C06498 for book, In: Rueben C. Buse and James L. Driscoll, eds. Rural Information Systems: New Directions in Data Collection and Retrieval, 1992. Ames, IA: Iowa State University Press. p. 118-213
