12 pages., via online journal, Animal welfare and environmental impacts have been emphasized in the sustainable production of livestock. Labels are useful tools for clearly providing such attribute information to consumers. The aim of this study was to evaluate how human values influence consumer segments for beef with information on animal welfare and environmentally friendly production. Using a choice experiment, we examined whether animal welfare and environmentally friendly labels, country of origin and price impact consumer choice. As results, five heterogeneous consumer classes were identified using a latent class model: label conscious, domestic beef preferring, price conscious, animal welfare preferring and not interested in production method. Almost 90% of consumers were interested in and willing to pay for beef with animal welfare or environmentally friendly label. The classes with significant preferences for such labeled beef were affected by “openness to change”, “self-enhancement” and “security”. Improving consumer attitudes and strengthening consumer perception towards labeled beef by marketers and policy makers will be required.
Czaja, Ronald (author), Hoban, Thomas (author), Woodrum, Eric (author), and Department of Sociology and Anthropology, North Carolina State University, Raleigh, NC
Format:
Journal article
Publication Date:
1992
Published:
USA: Rural Sociological Society
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06663
biotechnology, James F. Evans Collection, The extent and sources of public opposition to the use of genetic engineering in agricultural production are examined through data from telephone interviews with 220 farmers and 332 nonfarmers living in eight North Carolina counties. A model suggesting that public opposition to genetic engineering is influenced by demographic characteristics mediated by three intervening variables (awareness of genetic engineering, faith in government and industry, and moral objection to genetic engineering) is analyzed. Moral objection is the strongest predictor of opposition. Opposition is also related to lower awareness and less faith in institutions. Women are more likely to oppose genetic engineering than men. Implications of findings are noted. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01266
Notes:
Findings based on research conducted by Sullivan Higdon and Sink FoodThink., Sullivan Higdon & Sink, Kansas City, Missouri, via AgriMarketing Weekly. 1 page.
