Online from publication. 3 oages,, Sponsored article summarizes IRI survey data on seasonality of potato sales, purchase levels, and shopper responses to several display strategies.
58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.
Online from publication. 9 pages., Advice from a fresh produce marketer with more than 30 years of experience in a supermarket chain. "The environment you want is one of being a merchant. ... It is somewhat of a lost art in today's fast paced world of data, low price and lack of labor."
Online from publication. 7 pages., Merchandiser of fresh produce explains how theater events in a produce department can create fun and excitement and can make memorable impressions on customers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12131
Notes:
News release from the Pear Bureau Northwest introduces the first winner in a nationwide "Aisle of Red Pears" display challenge. This article features displays at the Fresh Thyme store in Iowa. 3 pages., "We have seen some amazing displays that are resulting in double digit sales increases."
Online from publisher. 3 pages., The chief merchandising office of a New-York-City-based online grocer, FreshDirect, describes methods used for successful online food shopping experiences for prospects and continuing customers. He observes that more than 30 percent of the grocer's customers shop exclusively from their "re-shop" baskets. However, he explains ways used to give customers reasons to branch out from their normal baskets.
Online from publication. 3 pages., Ideas for staffing and promoting sales of fruits and vegetables in the produce departments of retail food stores during the Easter season, which features nearly as heavy volume as Thanksgiving.
Online from publication. 1 page., Produce Market Guide magazine invites applicants for a new Produce Artist Award to honor the work of merchandisers bringing seasonality to life in produce departments with large, creative displays that show shoppers which fruits and vegetables are plentiful, delicious and a great value in a given week.
Online from the periodical. 2 pages., Reports marketing communications and leadership perspectives of Jeff Cady, the Produce Market Guide "Produce Retailer of the Year."
2 pages, Online from publication. 2 pages., Food Marketing Institute's 2020 Power of Produce Report indicated that the power of local produce is not fading. More than 50% of respondents said they would like to see a greater assortment of locally grown produce at their primary store. Great promotions, displaying items in season and eye-catching displays were identified as most effective at driving impulse purchases, which tend to involve local produce.
Via online issue. 6 pages., Part of a series about how to succeed in produce display contests. This article emphasizes how display contests grow shopping basket size, expose new items to customers, help create an engaging image, build teamwork within the store, generate fun, and allow your community and beyond to see your work. "In the end, it really is all about having fun."
Online from publication. 2 pages., Report on retail grocers using retail display sleeves to capture the attention of shoppers seeking a suitable side dish for their prepared, at-home meals. Cited as specially effective for secondary display at the meat counter or in the seafood department. "MountainKing's display sleeves present images of various meal possibilities with the company's different potato varieties."
5pgs, This time of year, fresh produce production is abundant in most U.S. states, with the North arriving to the party little later than those below the Mason Dixon line.
While retailers know how to source, merchandise and market locally grown programs, engaging consumers in a locally grown program can prove to be trickier than in the past. But there are a lot of opportunities.
Dole Food Company, Inc. hopes to encourage Americans to eat more fresh fruit and vegetables in honor of May’s National Salad Month and all year long, with the release of a dozen original salad recipes linked to the specific astrological personalities of the 12 Zodiac signs.
